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10-23-09, 03:30 PM
http://i.telegraph.co.uk/telegraph/multimedia/archive/01448/ms-apple-summary_1448568c.jpg
The criticism comes from Brian Croll, vice president of Apple's Mac OS X worldwide product marketing. He said that Microsoft users were tired of the "headaches" caused by the Windows operating system, and expects some disillusioned Windows users to switch to Apple's Mac platform.
"Windows users are really tired of all the headaches that they've been getting over the years, starting all the way back from Windows Me to NT to Vista and now Windows 7," he said. "As a result, I think people are looking for something different, and the Mac offers real ease of use, stability and security."
Apple recently announced its best ever quarter for Mac computer sales, and Mr Croll said there's "a lot of momentum" behind the platform.
He said the difficulty some users will experience upgrading from Windows XP to Windows 7 – which involves a clean install of the entire PC – will prompt them to simply buy a new computer, and he believes a significant number will opt for a Mac.
"We think this is an opportune time for people to take a look at a Mac. We believe we can get even more people moving over.
"Windows 7 is still just Windows. It doesn't change a lot. It's still complex, it's still really expensive when you look at the cost of the upgrade, and there's still security concerns," he said.
"It also still requires a lot of assembly. It turns out when you get Windows 7 it doesn't even have some of the basic applications like mail or chat, or programs to manage your photos. You actually have to go and find them and download them.
"For the consumer, there's a lot of headache and annoyance built in to Windows 7. It's built on a lot of antiquated technology... that doesn't change from release to release. We think that most people probably aren't going to make that jump [from Windows XP to Windows 7], and as a result, are going to be looking for new computers."
Mr Croll did not comment on whether Apple intended to run any special offers or advertising campaigns to tempt Windows users away from Microsoft. Despite Mac computers costing substantially more than some PCs running Windows, Mr Croll said Apple's computers still represented "great value for money".
He also denied claims from some critics that Apple had launched its most recent operating system, Snow Leopard, before it was ready. Scores of Mac users have reported compatibility issues between Snow Leopard and other software, and Apple itself had to confirm that a bug in the software was wiping crucial files, folders, music and data from some users' computers.
"Occasionally, there are some issues that people find, but they've been extremely rare for a new release," he said.
Microsoft has high hopes for Windows 7, the successor to the much-maligned Windows Vista. The new operating system is designed to make it easier for users to share files, photos and music between computers at home, offers better support for touch-screen devices, and will enable users to browse the internet more safely.
"Windows 7 is more than just a collection of new features," said Ashley Highfield, a senior Microsoft executive. "It's a pivotal turning point in Microsoft's history." He said that Microsoft had listened to the needs of users, and worked hard to produce a simpler, more efficient operating system.
"We want to be the glue that binds your digital life together," he said.
PC World has reported strong first day sales of Windows 7, with demand for the new software outstripping similar early demand for Windows Vista, which was released in 2007.
http://www.telegraph.co.uk/technology/microsoft/6406920/Apple-Windows-7-is-antiquated-technology.html
The criticism comes from Brian Croll, vice president of Apple's Mac OS X worldwide product marketing. He said that Microsoft users were tired of the "headaches" caused by the Windows operating system, and expects some disillusioned Windows users to switch to Apple's Mac platform.
"Windows users are really tired of all the headaches that they've been getting over the years, starting all the way back from Windows Me to NT to Vista and now Windows 7," he said. "As a result, I think people are looking for something different, and the Mac offers real ease of use, stability and security."
Apple recently announced its best ever quarter for Mac computer sales, and Mr Croll said there's "a lot of momentum" behind the platform.
He said the difficulty some users will experience upgrading from Windows XP to Windows 7 – which involves a clean install of the entire PC – will prompt them to simply buy a new computer, and he believes a significant number will opt for a Mac.
"We think this is an opportune time for people to take a look at a Mac. We believe we can get even more people moving over.
"Windows 7 is still just Windows. It doesn't change a lot. It's still complex, it's still really expensive when you look at the cost of the upgrade, and there's still security concerns," he said.
"It also still requires a lot of assembly. It turns out when you get Windows 7 it doesn't even have some of the basic applications like mail or chat, or programs to manage your photos. You actually have to go and find them and download them.
"For the consumer, there's a lot of headache and annoyance built in to Windows 7. It's built on a lot of antiquated technology... that doesn't change from release to release. We think that most people probably aren't going to make that jump [from Windows XP to Windows 7], and as a result, are going to be looking for new computers."
Mr Croll did not comment on whether Apple intended to run any special offers or advertising campaigns to tempt Windows users away from Microsoft. Despite Mac computers costing substantially more than some PCs running Windows, Mr Croll said Apple's computers still represented "great value for money".
He also denied claims from some critics that Apple had launched its most recent operating system, Snow Leopard, before it was ready. Scores of Mac users have reported compatibility issues between Snow Leopard and other software, and Apple itself had to confirm that a bug in the software was wiping crucial files, folders, music and data from some users' computers.
"Occasionally, there are some issues that people find, but they've been extremely rare for a new release," he said.
Microsoft has high hopes for Windows 7, the successor to the much-maligned Windows Vista. The new operating system is designed to make it easier for users to share files, photos and music between computers at home, offers better support for touch-screen devices, and will enable users to browse the internet more safely.
"Windows 7 is more than just a collection of new features," said Ashley Highfield, a senior Microsoft executive. "It's a pivotal turning point in Microsoft's history." He said that Microsoft had listened to the needs of users, and worked hard to produce a simpler, more efficient operating system.
"We want to be the glue that binds your digital life together," he said.
PC World has reported strong first day sales of Windows 7, with demand for the new software outstripping similar early demand for Windows Vista, which was released in 2007.
http://www.telegraph.co.uk/technology/microsoft/6406920/Apple-Windows-7-is-antiquated-technology.html