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thedrifter
12-10-08, 08:51 AM
December 10, 2008 09:00 AM Eastern Time
The Samsung Experience and US Marine Corps Reserve to Host Toys for Tots Drive for New York City Children

Gifts Collected Now Through December 16 will be distributed by U.S. Marines at the Samsung Experience during a Special Holiday Event for More Than 300 Children

NEW YORK--(BUSINESS WIRE)--Samsung Electronics America, an established leader and innovator in consumer electronics, information technology, semiconductors and telecommunications, and the U.S. Marine Corps Reserve Toys for Tots Program will provide underprivileged children in the New York City area with a special holiday celebration. Now through Dec. 16, 2008, the Samsung Experience will be accepting toys for boys and girls as part of the annual Toys for Tots campaign. The toys will be distributed on Dec. 16, from 6-9 p.m. to approximately 300 children from the New York City area. The Samsung Experience, Samsung's innovative product showcase, is located on the third floor of The Shops at Columbus Circle in the Time Warner Center.

Founded in 1947, the Toys for Tots program evolved by collecting and distributing toys to needy children and soon became a nationwide initiative. To date, more than 173 million toys have been donated to less fortunate children. The Marines establish close relationships with social welfare agencies, local churches and other community agencies to identify children who may not receive holiday presents and arrange marketing campaigns creating a call to action for community members to donate to the cause.

“We are honored to work with the U.S. Marines and Toys for Tots on a campaign that so closely embodies our commitment to helping the community,” said D.J. Oh, president and CEO, Samsung Electronics America. “Especially in these difficult economic times, it is important that everyone does their part to help make the holidays special for children and their families."

The Marines play an important role in the success of this program as it was founded by Maj. Bill Hendricks of the U.S. Marine Corp Reserve. Several members of the U.S. Marines will be on hand on Dec. 16 to distribute toys to the children. Scheduled to make a special appearance is Joe Lisi. In addition to having served the U.S. Marine Corps Reserve, Lisi is best known for his television roles on “The Sopranos” and “Third Watch.” Vincent Pastore, veteran of the U.S. Navy and best known for his roles in “The Sopranos” and “Goodfellas” will also be in attendance, along with television, stage and screen actor Tony LoBianco, currently starring in the off-Broadway play, “LaGuardia.” LoBianco’s credits include “The French Connection,” “A View from the Bridge,” and “Police Story.” Finally, opera singer Inbal Sharett will sing the national anthem and a set of holiday favorites.

Drop-off bins are located at the Samsung Experience now through Dec. 16. Samsung encourages the local community to donate toys at this location, as well as drop-off locations around the country to help children in all local communities.

About Samsung Electronics America, Inc.

Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. The company was ranked #6 in the Electronics Industry segment in Fortune Magazine’s “Most Admired Companies 2008,” and named as one of Fast Company’s “Fast 50 Most Innovative Companies of 2008.” Among popular BusinessWeek rankings, the company ranked #26 in the publication’s “Most Innovative Companies of 2008” and #21 in the “100 Best Global Brands” for 2007. Samsung Electronics Co, Ltd. Is also a top patent holder, ranking second overall in the U.S. in 2007. Please visit www.samsung.com for more information.

About Samsung Experience

The Samsung Experience is a remarkable 10,000-square-foot interactive brand emporium that provides a creative experience through Samsung’s vision of digital convergence. The site features hundreds of Samsung products in unique technology demonstrations that allow you to discover, touch, hear, and engage with the latest technology to create your own digital lifestyle. This permanent venue is located on the third floor of The Shops at Columbus Circle in the Time Warner Center. For more information about Samsung Experience, visit: www.samsung.com/experience.

About Toys for Tots

The U.S. Marine Corps Reserve Toys for Tots Program collects new, unwrapped toys during October, November and December each year, and distribute those toys as Christmas gifts to needy children in the community in which the campaign is conducted. Toys for Tots helps needy children throughout the United States experience the joy of Christmas; to play an active role in the development of one of our nation’s most valuable natural resources – our children; to unite all members of local communities in a common cause for three months each year during the annual toy collection and distribution campaign; and to contribute to better communities in the future.

Ellie