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View Full Version : Consumers Dumping Cable TV for Online Video



jetdawgg
06-30-08, 12:49 PM
Thanks to "curious" at STA for this link.


This one deals with a pet-peeve of mine, the cable companies, in my case Time-Warner though I imagine they are all the same. I am thinking of scrapping Time-Warner and Roadrunner and getting DSL from Verizon which is cheaper, almost identical in speed, and cheaper. Time-Warner is just too greedy.

Also, in tune with the following article, I am planning to get a new TV soon since my old one doesn't have plugs in the back for connecting my computer to the TV. Of course I can't afford a big one, but I do not need a big one.

Someone recently posted here about calling to cancel cable and they were desperate to keep her and kept lowering the price. Why don't they just lower the price generally before they lose more people.

What the public really wants is a-la-carte cable where you choose only the channels you want and pay accordingly. Frankly, the only Time-Warner channel I REALLY want is Turner Classic Movies. Maybe a couple others. Most of cable is crap anyway and ordinary people toiling in their rooms are starting to make better videos than are on cable. With the computer hooked to the TV you can make your own playlist for an evening's relaxation, information and entertainment. These big corporations are always the last to "get it."
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Study: Consumers Dumping Cable TV for Online Video
http://www.impactlab.com/2008/06/28/study-consumers-dumping-cable-tv-for-online-video/ (http://www.impactlab.com/2008/06/28/study-consumers-dumping-cable-tv-for-online-video/)

Historically, it's been a general truth that even lower-end consumers doggedly hang on to their cable TV service in times of economic stress. Even severe economic stress. They routinely cut back on heat and food as they continue to pay for that nightly signal at the other end of their remote control. But new study findings suggest that may be changing in an era when so much video is becoming available online.
It's given me a great deal of pleasure to gleefully abandon my cable TV service, canning Time Warner for greener pastures such as crystal-clear broadcast HDTV, Apple TV, downloads and Vudu without suffering at all. The best news is, it looks like I'm not alone, according to a study by ad agency Mediaedge:cia. "An awful lot of this small sample are pulling the plug on cable television," says Mediaedge:cia CEO Lee Doyle.

Historically, people with low incomes hang onto cable TV even when they're nearly broke. Not any more. The study showed that peoples' priorities have changed with gas, Internet connections and a cellphones ahead of cable TV service in the spend-o-rama pecking order. It's not surprising, especially since there's such a plethora of great content available elsewhere. At the same time, cable TV looks grainy compared to the pristine, less-compressed digital broadcast HDTV signal. Save your money - dump cable!
3 min AdAge video report on this is here:
http://link.brightcove.com/services/link/bcpid1370868150/bctid1632758626 (http://link.brightcove.com/services/link/bcpid1370868150/bctid1632758626)