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thedrifter
10-03-06, 07:29 AM
U.S. Marine Corps Enlists Help of National Toy Marketing Firm to Continue Tradition of Holiday Giving
Tuesday October 3, 7:00 am ET
The Marine Toys for Tots Foundation Partners with Quantum Marketing USA to Boost 2006 Collection Drive

DALLAS--(BUSINESS WIRE)--With recent reports of more than 13 million children currently living below the federal poverty level in the United States alone, the United States Marine Corps is continuing its nearly 60-year mission to provide needed gifts to children during the 2006 holiday season. With the help of Quantum Marketing USA, the leader in event-based marketing for North America, The Marine Corps Reserve's "Toys for Tots" program will broaden its message of hope to children in need.

By tapping into Quantum's innovative marketing approach, which takes products and messages directly to neighborhoods and community members across the country, Toys for Tots can reach new audiences for this year's gift-giving program. Quantum's partnership with Toys for Tots will not only serve to increase overall awareness of the program's mission, but will generate crucial funding through its ongoing sales of toys that have been approved by the Toys for Tots Foundation.

"Promoting child safety and advancement across the U.S. is a key component of our organization and we are proud to have the commitment of every individual within Quantum," said Mike Putnam, president and CEO of Quantum Marketing U.S.A.

WHO IS QUANTUM

Through the alliance, consumers who make their holiday purchases through a certified Quantum representative will have the option to donate their goods directly to the Toys for Tots program. With approximately $15 million in products distributed through Quantum each year, consumers can purchase and choose to donate toys all in one place. In 2006, Quantum's team will be taking its efforts to 40 markets across the nation and is looking build on its past program success which has collected more than 600,000 toys and $400,000 in additional funding for the foundation.

HOW THE PROGRAM WORKS

Quantum representatives will work with Toys for Tots' local coordinators in 40 markets to sell program-approved toys to consumers. Meanwhile, Toys for Tots benefits from Quantum's event-based marketing programs that will coordinate and promote community toy drives, gift fairs, various business-to-business events and local in-store programs. The Toys for Tots Foundation also benefits from receiving a royalty of every toy sold through the program during these events. Quantum representatives will be stationed in high traffic areas such as major retail stores, banks and shopping malls, where they offer customers the opportunity to purchase these toys.

"In 2005, we were able to fulfill the Christmas dreams of more than 7.5 million children," said retired Lieutenant General Matthew Cooper, USMC, president and CEO of the Marine Toys for Tots Foundation. "Having matched our most successful campaign last year, we're confident that with the continued support of concerned corporate citizens such as Quantum, we will meet the needs of an even greater number of children this year."

In addition to its work with Toys for Tots, Quantum's partners include various charitable organizations such as Child Protection Education of America (CPEA), Drug Abuse Resistance Education (D.A.R.E.), Smart Kid Card, Inc. and Child Watch. Quantum thrives on providing event-based marketing support for businesses and organizations which allows them to reach more audiences by creating a unique synergy between their partners and the communities they serve.

About Marine Toys For Tots Foundation

Toys for Tots is the Marine Corps' premier community action program, one of the nation's flagship charitable endeavors, an American tradition and a national treasure. For 59 years, Marines have been the unchallenged leaders in looking after needy children at Christmas. Toys for Tots has earned the distinction as a program which plays an important role in helping youngsters emerge from a background of poverty to adulthood as assets to society. The Marine Toys for Tots Foundation, an IRS recognized 501 (c) (3) not-for-profit, public charity is the authorized fundraising and support organization for the Marine Corps Reserve Toys for Tots Program. The Foundation is located at Marine Corps Base, Quantico, Virginia. Local Marine Corps Reserve units and volunteer organizations collect and distribute toys in nearly 520 communities covering all 50 states, the District of Columbia and Puerto Rico. For more information, visit www.toysfortots.org.

About Quantum Events USA

Started in 2002, Quantum Events USA has become a leader in events-based marketing, providing unparalleled service to more than a dozen organizations throughout the United States. With 35 offices and over 500 specially trained marketing representatives located throughout the U.S., Quantum is positioned to impact the bottom line and enhance brand recognition on a national scale. Quantum's distinguished client roster includes everything from nationally-recognized charitable organizations to product- and service-based companies seeking breakthrough marketing strategies. For more information, visit www.quantum-usa.net/.


Contact:

VOLLMER
Rupa Patel, 972-488-4790
rupa@vollmerpr.com

Ellie